About Us

Our History

mobileXcetera is an offshoot of Mindcraft Limited formed in 1998 by two young graduates of the University of Lagos, Oluwatosin Onanuga and Roti Akinsanmi. However, in 2002 a mobile unit emerged which was later registered as a mobileXcetera in december 2003.


  • 1st WASP to hit 1million SMS in 2 weeks
  •  First to run SMS based Predict and Win service in Nigeria in 2003 on Econet for “Abuja 2003 – All African Games”
  •  First to run an SMS based multi-level interactive quiz during Nations Cup 2004 that generated over 1 million hits for Econet wireless in 2 weeks.
  •  Developed, deployed and managed the Homeplay concept for the first and most successful TV Game Show in Nigeria “Who wants to be a Millionaire” at infancy for Vmobile and GETTV productions. The Homeplay quiz is still the most played SMS based quiz in Nigeria.
  •  First to incorporate SMS quiz into a National TV Series “SuperStory”
  •  First to run a cross network SMS based TV interactive service in Nigeria via the first ever “Gulder Ultimate Search” reality TV show
  • Developed Pearson Education UK mobile project for Ladybird books for Nigerian Kids
  • In 2013 we developed GTB mobile money application on Nokia Asha phone.